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A label bringing healthy sounding techno to NYC.
4UHNYC was founded to connect the NYC sound with a global network of underground producers crafting healthy, hypnotic techno — a label and a stage for artists to release and perform on, curated for New Yorkers by New Yorkers.
Consumer culture and the product of authenticity has changed DJ and production culture in techno music to be more spectacle than craft.
NYC has been shaped by craft, with spectacle following — in that order.
When we invert that relationship, we devalue the art that goes into the underground.